It’s time to enter the new world of work! In this series of 7 articles we will help you survive (and even grow) during the economic downturn by showing you how to:
1. Cut your operational costs;
2. Increase your revenue per customer;
3. Raise your companies’ sustainability.
With our easy to use hands-on advice you and your organization will be ready, no matter what happens. Our simple, but highly effective strategies will allow you to radically improve the health of your organization in less than 2 months. Starting today.
#1. Start a conversation with your customers and employees to find creative ways to generate revenue and save costs
Co creation is a winning strategy, both for internal and external use. Nobody knows your product better than your employees and loyal customers. They are the ones who are using your product or service on a daily basis. Why not ask them how you can improve their experience?
Save money on customer research
When faced with declining sales or a lack of new customers many organizations turn to expensive strategy consultants for advice. But why not ask your customers how you can make your product irresistible? Or, better yet, ask those who are not yet customers what it would take for them to start buying from you.
Co creation is increasingly used as a tool for innovation by major companies such as Starbucks and Dell. They learn from their customers on a daily basis. You can start co creating today on online platforms such as Get Satisfaction, Redesign Me or through your own customer portal.
Reducing costs the smart way
Co creation has also proven to be a winning strategy when it comes to cutting costs. Saving money is not something that should be left to managers alone. Why not ask all your employees where they think you can cut operational costs? You might be in for a surprise.
You can facilitate this process on your intranet and reward the employees who came up with the best solutions. Since this strategy actively involves employees the acceptance of budget cuts will be much higher.
Action:
- Ask your customers for feedback (and listen)!
- Involve all your employees when reducing operational costs.
Learn more:
- Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business – Jeff Howe (buy on Amazon)
- Tribes: We Need You to Lead Us – Seth Godin (buy on Amazon)
- Social Media in Plain English (watch on YouTube)
Next week: #2. Smart traveling
This series, combined with your feedback, will be published as a free ebook later this year. So please share your comments, case studies and questions below.
{ 2 trackbacks }
{ 0 comments… voeg er nu een toe }